Cebu Pacific Air (CEB) announced on Friday it has renewed its partnership with the Singapore Tourism Board (STB) to increase opportunities for travelers to the Lion City.
The renewed memorandum of understanding (MOU) was signed last week. It focuses on enhancing destination preference and recall, triggering stronger interest in traveling to Singapore, and highlighting the city-state’s vibrant events calendar.
The partnership also introduces the campaign’s newest ambassadors, showbiz couple Megan Young and Mikael Daez, who will be featured in a travel film showcasing Singapore’s innovative architecture, rich cultural heritage, and unexpected experiences.
The Philippines was Singapore’s sixth largest source market for…