Cebu Pacific (PSE: CEB), the Philippines’ leading airline, has strengthened its partnership with the Singapore Tourism Board (STB) to create more opportunities for travelers to the Lion City.
CEB renewed its memorandum of understanding (MOU) with the STB on June 6, 2024, highlighting key partnership thrusts such as enhancing destination preference and recall, providing stronger trigger for travel to Singapore with new areas of focus such as “Fly, Stay and Cruise” holidays and Singapore’s vibrant events calendar that Filipinos can travel for and enjoy.
Candice Iyog, Cebu Pacific (CEB) Chief Marketing and Customer Experience Officer, and Terrence Voon, Singapore Tourism Board (STB) Executive Director for Southeast Asia,…