The travel and tourism industry was one of the hardest hit by the coronavirus pandemic, with global international arrivals in 2022 set to remain 30% below 2019 levels according to Expedia’s Traveler Value Index. However, on the positive side, Expedia’s Traveler Value Index research data revealed that 81% of travellers are planning a leisure trip in the next six months, and one in five plan on taking three or more trips. Additionally, the findings from its Q4 2021 Travel Recovery Trends Report showed resilience in global travellers who continued to travel, particularly over the holiday period, despite the challenges posed by the Omicron variant.
Banking on the trend, several airline companies have already begun their marketing and promotional offers. Singapore Airlines (SIA) for example launched Flight Pass in collaboration with innovative travel provider Optiontown, which allows travellers to pre-purchase multiple flight tickets at a discount that can be used…