STB’s “Global Conversations” sheds light on new traveller types and how to woo them
AS part of its SingapoReimagine Global Conversations series, launched last week, the Singapore Tourism Board (STB) is preparing the industry for the emergence of three types of travellers – Wander Must, the Mindful Explorer, and the Slow Pacer – post-pandemic.
In Episode 1, aired last week, “Understanding The New Traveller” shared the results of a study by trend forecaster WGSN which unpacked data-driven insights on the needs and desires of each of these personas. The episode, first of four, also shared examples of companies that had catered to these personas, and ideas on how travel suppliers can adapt their products and services.
Here’s our summary of the episode.
The Wander Must: Looking for
community-centric platforms
As the name suggests, Wander Musts are chafing at the bit to get back
on the road. Visa’s Green…
