A new report by Emplifi highlights how the country’s government used social media channels to engage with Singapore residents, revealing Instagram is the public sector’s most popular.
Emplifi’s ‘Singapore Government Performance Benchmark – 2021 Year in Review’ report examines how the country’s 50 statutory bodies and 16 ministries used Facebook, Twitter, Instagram, and YouTube to engage with Singapore residents on a wide array of topics, including vaccination, environment, social and political conversations, and others.
The customer experience platform says 99% of the Singapore audience has at least one active social media account.
As a result, these channels play a vital role in driving engagement and actions.
In 2021, the majority of content was published on Twitter at 53.01%, equivalent to 30,671 tweets.
However, Twitter interactions only accounted for 2.16%, the equivalent of 158,737 interactions.
Additionally, Facebook made up more than 30% of content…
