Yuewen CEO Hou Xiaonan: Accelerating the International Expansion of Chinese IP
WUXI, CHINA – Media OutReach Newswire – 14 June 2024 – On June 13, 2024, the “Great Meetings in Singapore” – the 7th Greater China MICE Industry Conference hosted by the Singapore Tourism Board, was held in Wuxi, China. At the event, the Singapore Tourism Board and Yuewen signed a strategic cooperation agreement. Ou Yanmei, Director of the Singapore Tourism Board, and Hou Xiaonan, CEO and President of Yuewen, attended the signing ceremony.
This collaboration aims to leverage Singapore’s role as an Asian and global gateway, coordinating local tourism, venue, and service resources to present popular Chinese IP in diverse ways, aiding Yuewen in expanding into…