The Singapore Tourism Board
launched the “Made in Singapore”global campaign to highlight the country’s
culinary options.
The social-first push invites visitors to sample Singapore’s gastronomic offerings. Running on Facebook, YouTube, TikTok and Instagram, the 30-second spot will be followed by
several 15-second social clips showcasing Singapore’s culinary scene.
Created by BBH Singapore, Zenith Media, and Digitas of The Shophouse @ Publicis, the work targets travelers in
Australia, the U.S., Indonesia, India and China.
The ad features the song “What Do I Eat First?” It’s led by Paddy Ong, lead vocalist of Singapore’s popular indie band Club
Mild, and touts everything from traditional foods to new fusion cuisine.
The spots are…