South African Tourism has urged the broader inbound tourism industry to harness the DMO’s newly launched global brand campaign as a catalyst for driving arrivals growth from key international source markets.
The campaign, “South Africa Awaits – Come Find Your Joy!”, was officially launched in Sandton on March 31. It centres on a television advertisement that showcases the country’s top tourist attractions.
South African Tourism views the campaign as a key strategic initiative in positioning South Africa as a top global travel destination and attracting 15 million annual visitors by 2030.
Explaining the conceptualisation of the campaign, South African Tourism’s Chief Marketing Officer Thembisile Sehloho said: “In a world…
