The African Travel and Tourism Association (ATTA) has published a new white paper – “Africa’s untapped tourism niches: A blueprint for growth” – identifying six under-explored tourism segments poised to contribute to sustainable growth on the continent.
Released on April 9, the white paper outlines emerging opportunities in dark-sky, roots and rural tourism as well as nature therapy, multi-sensory safaris and women-only expeditions. ATTA positions these as alternatives to traditional product offerings, capable of unlocking tourism potential in lesser-known destinations.
ATTA’s CEO Kgomotso Ramothea said: “Our research shows that, while traditional safaris remain our backbone, these emerging niches offer unprecedented…
