Africa’s agritourism industry has changed dramatically since the COVID-19 pandemic. However, more needs to be done to “turbocharge the industry by giving people a taste of the magic of farm life,” according to Founder and MD of Agritourism Africa, Jacqui Taylor.
Taylor further believes that agritourism in Africa is not just a low-hanging fruit for the tourism industry, but also for rural communities and farmers.
Agritourism, a branch of rural tourism, encompasses a variety of practices worldwide, including farm tourism, agriculture tourism, and wine tourism, among others. This niche focuses on visitors engaging with active agricultural environments for relaxation, education, or recreation.
Agritourism Africa serves as the link…