Airbnb has launched a new campaign that includes ‘Jozibucks’ cashback vouchers to help local businesses in Johannesburg.
Announced on 8 March, the campaign offers cashback vouchers to both locals and visitors in the city. The company has invested R500 000 into the campaign in partnership with SnapScan.
Velma Corcoran, Middle East and Africa Regional Lead for Airbnb, said Jozibucks would promote tourism.
“Airbnb’s community is known for its passion for spending and supporting local small businesses, and as many guests on Airbnb will know, it’s often their hosts who have the best local recommendations,” she said.
“Initiatives like this help drive local recovery in South Africa, while providing an economic lifeline…