FlySafair chief marketing officer Kirby Gordon said recent air travel has been “effectively subsidised by their airline of choice – and will be for a while”.
He also revealed how the cost of a single plane ticket could contribute to helping the South African aviation sector inch its way back to economic recovery.
Gordon explained how they calculated their prices, and how it contributed to offering reduced prices for travellers during the pandemic. He said now was the perfect time for people to travel.
“What many don’t realise is that airlines are what economists call price-takers. The fares that we can achieve are effectively set by the market forces of supply and demand. Prices will climb when demand is high and supply is reaching its limits. This is what we’re used to seeing over periods like the Easter weekend and the December holidays. It wasn’t the case this year, because supply was…