The Media Online’s weekly round up of people, account and business moves in media.
This week’s BIG move: Mediamark embarks on a digital transformation journey
Mediamark
has accelerated its digital transformation through a key partnership with DYDX
– industry leaders in digital and change transformation.
“While our business is firmly built around our customer – the truth is that Mediamark is a highly successful legacy company, which over time, has built systems and processes that are not necessarily benefiting our clients or staff in today’s climate,” said CEO, Wayne Bischoff. “We need radical digital transformation to help us transform into a company that is more agile and customer centric with a renewed obsession for winning, learning, collaboration, creativity, and accountability a need accelerated by the impact of Covid-19.”
True digital transformation requires deep change (including culturally and structurally), hard work,…