Netflix and SA Tourism have met and agreed to explore “joint opportunities” that will “benefit both organisations to showcase stories made in South Africa” to the rest of the world.
“The agreement will allow for exploration and collaboration on projects both in South Africa and in key source markets that drive international arrivals to the country,” the companies said in a statement on Monday.
“The partnership will explore various opportunities and initiatives that will go towards showcasing South Africa, not only to South African audiences but also to global (subscribers to) Netflix,” they said, adding that details on planned initiatives will only be revealed “at a…