The 10th International Tourism Fair Madagascar (ITM) took place recently at the International Conference Centre (CCI) Ivato.
This year, the show included the first ever International Handicraft Fair (IHM) in Madagascar, dedicated to promoting Malagasy crafts.
In this Q&A, the island nation’s Minister of Tourism and Handicrafts, Joel Randriamandranto shares more on the event and his plans to boost the tourism sector while promoting artisans in Madagascar.
Q: This was the first time you included artisans at the fair. What informed the decision and why is this crucial in tourism?
A: “My ministry has merged to become the Ministry of Tourism and Handicrafts This year we decided to do something special for the artisans and help…