JOHANNESBURG – TOURISM yesterday received a timely lifeline as SA Tourism and Netflix SA, the world’s leading streaming service, announced that they had formed a collaboration to showcase South Africa and help promote visitors to the country.
The partnership will also see SA Tourism working closely with Netflix in promoting the country’s must-visit sights through its locally-produced series to international markets.
SA Tourism chief executive Sisa Ntshona said the partnership would use non-traditional tourism methods to drive arrivals into the country
“Netflix reaches millions of eyeballs globally, and by working closely with Netflix we are able to latch…