“They never had a pretty girl from Joburg, see me now and that’s what they prefer,” South African music sensation Tyla sings on her new track, Jump. The music video for the song, featuring scenes from Johannesburg’s townships, streets and nightclubs has been viewed more than seven million times on YouTube since it was launched about two weeks ago.
Tyla, whose Grammy win and appearance at the Met Gala earlier this year have cemented her international profile, is just one of a number of South African artists earning global acclaim for their music. Amapiano, a musical genre born in Pretoria’s Soshanguve has arguably become South Africa’s biggest cultural export, being played from the USA to Tokyo. South African Tourism says it…