The South African National Convention Bureau (SANCB) has made impressive strides in securing international business events since the start of the 2024/2025 financial year, solidifying the country’s position as a premier destination for global conferences and conventions.
Since the beginning of the 2024/25 financial year, the SANCB and South Africa’s business events industry have submitted 63 bids for international business events between 2024 and 2029.
The bid submissions have an estimated economic impact of more than R750 million combined and can potentially attract 29 725 international and regional delegates to South Africa over the next five years.
To date, South Africa has won 26 of the bids submitted for the 2024/25 financial…