A top destination for adventure
SA Tourism has reported that there is global demand for South Africa and its’ adventure offerings, with more and more tourists visiting the country to enjoy the thrills.
As per Travel News, South Africa currently ranks among the world’s leading adventure destinations for travellers from across Europe, the UK, the Americas, Brazil, Asia, Japan and the rest of Africa.
SA Tourism’s Brand Tracker for 2023, an international brand assessment that determined appeal and demand creation in South Africa’s markets, found that adventure tourists made up 8.8% (722 900) of the country’s 8.2 million arrivals in 2023, with adventure and wildlife as important factors in the country’s tourism…