Kenya’s coastal tourism faces intense competition from well-established global beach destinations, making it difficult to attract high-end international travellers. While Kenya boasts stunning beaches, vibrant Swahili culture and rich marine biodiversity, destinations like the Seychelles, Mauritius and Zanzibar have been successfully positioned as premier luxury retreats.
Limited direct air access
Victor Shitaka, Chairman of Kenya Coast Tourism Association, believes accessibility is a key reason international tourists tend to choose other coastal destinations over Kenya.
“A major challenge affecting Kenya’s coastal tourism is its restrictive air access policies compared to other leading beach destinations. The lack of an open…
