Looser visa policies, nonstop flights and luxurious hotels opening on uncrowded islands are among the factors raising Vietnam’s profile this year.
Thailand may be fully in the spotlight, where Southeast Asian tourism is concerned. Its starring role in Season 3 of The White Lotus has supercharged vacationers’ (already high) interest.
But there’s a neighbouring destination that’s one-upping it in terms of growth: Vietnam now ranks as the third-most-visited country in Southeast Asia, with 17.5 million international arrivals in 2024, edging ahead of Singapore. It follows Malaysia, which claims 25 million visitors, and Thailand, at the top spot with 35 million.
Those figures make Vietnam the regional…
