Thailand’s tourism sector was hit by declines in Q3 due to a weak economy, flooding, and global tensions. Hopes remain for a recovery in Q4, with a target of 36 million visitors and signs of improvement from Chinese arrivals during the National Day holiday.
Thailand’s foreign tourism is struggling against a negative turn of sentiment in the third quarter, up to the end of September. Data from an industry survey showed performance declined not only from the second quarter but also against the same period in 2023. At the same time, the country finds itself well below the metrics seen before the pandemic in April 2020, when the industry was completely shut down by the government. Nonetheless, the same data collected in the third…