The Association of Thai Travel Agents (ATTA) predicts that foreign arrivals from Malaysia, India, South Korea, and Russia will reach record levels in 2024 due to government support and soft power for Thai tourism. Visitors from Malaysia are predicted to reach 5 million this year, surpassing the 4.27 million recorded in 2019 before the pandemic. Other predictions include 2 million visitors each from India and South Korea, surpassing pre-pandemic numbers, and 1.8 million Russian visitors, exceeding the 1.74 million recorded in 2023. Despite these numbers, Chinese visitors are still expected to lead in terms of tourist arrivals.