Chiravadee Khunsab discusses the significant contribution of European markets to Thailand’s tourism recovery and future plans at Thailand Travel Mart Plus 2024 in Khao Lak.
At the Thailand Travel Mart Plus (TTM+) 2024 in Khao Lak, Phang-Nga province, Chiravadee Khunsab, Executive Director of Europe Region at the Tourism Authority of Thailand, shared valuable insights into the role of European markets in Thailand’s tourism recovery. Despite the slow but steady recovery post-pandemic, European visitors have shown a significant impact on the tourism industry in Thailand.
Khunsab noted that over 3.3 million European tourists have visited Thailand so far, with key markets including Russia, the UK, France, and Germany. Notably, Russia…