Launched with flagship routes of Bangkok–Phetchaburi and Hua Hin–Prachuap Khiri Khan, this initiative represents a strategic partnership with KTC and global brands like Netflix, and Airbnb aiming to establish sustainable tourism as a core value for Gen S travellers who prioritize environmental responsibility.
Eurblarp Sriphiromya, Director of the Promotional Material Production Division at TAT, highlighted the benefits of train travel, which emits significantly less carbon compared to car or air travel. “Train journeys have been part of Thailand’s tourism story for over 120 years, offering rich, authentic experiences. Through #MyRailJourney, we are inspiring Gen S -Generation…