BANGKOK, 1 November 2024: The Tourism Authority of Thailand and Visa signed a new memorandum of understanding (MoU) last week titled ‘Reshaping Thailand’s Tourism with Innovation and Advanced Data Analytics’.
It’s part of a broader initiative to grow Thailand’s appeal as a premier destination for international tourists during the Thailand Grand Tourism Year 2025.
TAT Governor Thapanee Kiatphaibool commented: “TAT is committed to advancing our tourism marketing efforts through a 360-degree partnership approach, integrating all sectors both domestically and internationally. This MOU with Visa represents a collaborative effort to enhance tourism through financial innovation, enabling visitors to travel and manage their…