PHUKET, 13 June 2024: Thailand’s tourism industry targets long-haul travellers, prioritising improved airline connectivity and sustainable practices.
With long-haul markets representing a significant portion of tourist arrivals, the Tourism Authority of Thailand (TAT) is implementing a two-pronged strategy to attract visitors from afar. This strategy emphasises increased flight options and responsible tourism initiatives.
At the recent Thailand Travel Mart+ (TTM+ 2024) held in Khao Lak, Phang Nga Province, international buyers from key long-haul markets could explore a wide range of Thai tourism products offered by 430 sellers across Thailand. Of the 425 participants in the business matching sessions, 25.2% were buyers from Europe,…