Thailand’s tourism sector is turning its attention to long-haul travellers, leveraging enhanced flight connectivity and a commitment to sustainability.
The Tourism Authority of Thailand (TAT) unveiled an ambitious strategy to attract visitors from far-flung destinations, with a focus on boosting airline routes and promoting eco-friendly tourism.
At the recent Thailand Travel Mart+ (TTM+ 2024) in Khao Lak, Phang Nga Province, international buyers discovered an array of Thai tourism products from 430 vendors. Notably, 25.2% of the 425 business-matching participants hailed from Europe, with 11.3% representing the Americas, Africa, and the Middle East.
TAT Deputy Governor Siripakorn Cheawsamoot highlighted…