Thailand’s tourism industry has suffered a dramatic setback, plummeting 11 spots in the latest World Economic Forum (WEF) Travel and Tourism Development Index, leaving experts calling for urgent investment and innovation.
In a devastating blow to the Thai government, which reported a modest 1.5% growth in the first quarter of 2024, the WEF index revealed Thailand’s fall from 36th to 47th place. This drop has sent shockwaves through the travel and hospitality sectors, with leaders urging immediate and comprehensive action.
The WEF’s index, a meticulous assessment of a nation’s travel and tourism industry, uses sustainability, socioeconomic, and environmental factors, combined with stakeholder…