The Tourism Authority of Thailand (TAT) and global payments leader Visa recently signed a new memorandum of understanding.
Titled Reshaping Thailand’s Tourism with Innovation and Advanced Data Analytics, the MoU seeks to enhance the country’s appeal as a premier destination for international tourists during the Thailand Grand Tourism Year 2025.
Building on a longstanding 20-year partnership, this latest collaboration seeks to elevate the tourism experience by leveraging financial innovation, creating a seamless travel experience for visitors while fostering sustainable growth for local businesses.
TAT governor Thapanee Kiatphaibool, said: “TAT is committed to advancing our tourism marketing…