Tourism is in crisis as overtourism sparks protests and unrest across the globe. The World Travel and Tourism Council (WTTC) has a plan to turn the tide, urging cooperation between businesses and local communities to manage the influx of visitors.
As travel demand skyrockets post-pandemic, locals in several countries are pushing back, calling for measures to control the surge of tourists.
Julia Simpson, WTTC president and CEO stated that overtourism arguably started in the 18th century, and it’s been a question of how you manage the tourism flow.
Simpson emphasised the need for businesses to collaborate with local authorities. She suggested that encouraging off-season travel and digital ticketing for…