PROMOTING UNIQUENESS OF DESTINATION
Sharing the spoils of – and the responsibilities for – Thailand’s burgeoning tourism industry is an important consideration for the authorities, said Noor Ahmad Hamid, chief executive of the Pacific Asia Travel Association, a membership association that promotes the responsible development of travel and tourism in the Asia Pacific.
“Developing secondary destinations is not just a short-term tourism strategy, it is essential for Thailand’s long-term tourism sustainability,” he said.
It is why Hua Hin’s airport development is a key piece of infrastructure.
Niti Vongvichasvadi, director of the Tourism Authority of Thailand’s (TAT) Prachuap Khiri Khan office, said he expected the…