Chinese tourists are spending significantly more on experiences, hotels, and local shopping rather than just luxury brands.
By 2030, Turkey expects to welcome 2 million Chinese tourists, a nearly fourfold increase from pre-pandemic levels. Projections anticipate more than half a million Chinese visitors by 2025.
In April, Chinese tourist numbers to Turkey doubled year-on-year to approximately 35,000. According to Trip.com, Turkey saw substantial growth in bookings during the Chinese Golden Week, highlighting a trend among Chinese tourists towards exploring less traditionally frequented destinations.
Enhancing connectivity, Turkish Airlines and Air China recently transitioned from a blocked space partnership to a new “free sale…