The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has signed two agreements at this year’s Internationale Tourismus-Börse Berlin (ITB Berlin) – Europe’s leading travel trade show that took place from March 5 to 7.
The agreements with Schmetterling International and Hotelbeds will promote the emirate of Abu Dhabi as a global destination, with new emphasis on the unique potential of Al Ain and Al Dhafra, for European travellers and event organisers.
Saleh Mohamed Al Geziry, Director General for Tourism, Department of Culture and Tourism – Abu Dhabi, said: “Abu Dhabi is a year-round destination for visitors seeking to experience culture, heritage, nature, entertainment and top-tier hospitality. The agreements signed at ITB reflect the unwavering confidence in the appeal of Abu Dhabi, from the excitement of the city to Al Ain’s heritage treasures and Al Dhafra’s captivating dunes. They mark a significant step forward in attracting…