The German National Tourist Office (GNTO), along with 15 co-exhibitors representing cities, airports, and hotels, showcased innovative marketing strategies focused on sustainability in the tourism sector, at Arabian Travel Market (ATM) in Dubai.
During the four-day event (May 6-9), the GNTO said its engagement with partners and stakeholders underscored its commitment to sustainable practices, aligning with Germany’s rich cultural heritage and scenic landscapes to position the country as a prime destination for eco-conscious travellers seeking meaningful experiences.
The significance of the GCC market to the German tourism sector was emphasised at the ATM, highlighting its role as one of the top three overseas source markets and its rapid recovery post-pandemic.
Early 2024 statistics demonstrate the market’s resilience, with GCC travellers recording 128,745 overnight stays in Germany during the first two months alone. The robust growth trajectory underscores…