The Vietnamese Embassy in Canada recently held activities to promote Vietnam’s country, people, and tourism at the Ottawa Travel and Vacation Show in celebration of the 50th anniversary of diplomatic relations between Vietnam and Canada. The event was attended by over 150 representatives from embassies, international travel agencies, and travel service operators to showcase the importance and value of tourism products and services, especially after the pandemic. Visitors at the event were provided with information about over 60 international destinations and dozens of Canadian attractions. Vietnam’s tourism sector holds great potential for development, according to an article published on the website of Lianhe Zaobao newspaper. The Vietnamese government is proposing to extend the validity of e-visas and increase the duration of temporary residence at the border to attract more foreign tourists. All these factors bring a “golden opportunity” for Vietnamese tourism to develop and increase its competitiveness.