As part of the series of events to kick off the National Tourism Year – Dien Bien 2024. On January 1, 2024, at the Muong Lay town conference centre, the People’s Committee of the province organized a conference to promote tourism in Dien Bien. The conference was attended by Mr. Vu A Bang, Vice Chairman of the People’s Committee of the province; representatives of some departments, sectors, and localities; Leaders of the Vietnam Tourism Association; National Tourism Administration of Vietnam and 30 travel agencies within and outside the province.
Mr. Vu A Bang, Vice Chairman of the Provincial People’s Committee, delivered the opening speech at the 2024 Dien Bien tourism promotion conference.
Speaking at the opening ceremony at the conference, Vice Chairman of the Provincial People’s Committee Vu A Bang said: Dien Bien currently has 33 ranked historical relics, including 1 special national relic, 14 national relics, 18 provincial-level relics; 18 national intangible cultural heritages; Xoe Thai art and Then practice of the Tay, Nung, and Thai ethnic groups recognized by UNESCO as representative intangible cultural heritages of humanity.
Along with that, the province has 19 ethnic groups living together, each ethnic group contains unique, unique and attractive traditional cultural values in terms of customs, production, living, beliefs, Traditional festivals are being preserved, honored, and developed into distinctive cultural features such as: Ban Flower Festival, Hoang Cong Chat Temple Festival, Swallow Tail Boat Racing Festival, traditional festivals and Tet of the Thai, Mong, Lao, Ha Nhi ethnic groups…
Vice Chairman of the Provincial People’s Committee Vu A Bang exchanged views with travel agencies on the sidelines of the Conference.
At the conference, Dien Bien province hopes that the Vietnam Tourism Association; Vietnam National Administration of Tourism and travel units will join forces to promote the development of tourism in Dien Bien, with a focus on enhancing cooperation in building unique tourism products, developing tourism products suitable for the needs of tourists. Strengthening promotion, advertising of products, improving the quality of tourism services; innovating methods, tools, content, promoting the application of technology, digital transformation in tourism promotion and advertising; enhancing joint marketing of destinations and tourism products. Travel enterprises, transportation, and accommodation facilities in Dien Bien province and other provinces and cities should further enhance close cooperation in building and promoting package tours connecting Dien Bien province with other localities nationwide. The Vietnam Tourism Association; Vietnam National Administration of Tourism, provinces, and cities should enhance coordination and accompany tourism associations, tourism enterprises to promote the implementation of Famtrip, Presstrip programs for travel agencies to send customers, journalists, writers to survey and explore tourist destinations…
Delegates attending the Dien Bien tourism promotion conference in 2024.
Also at the conference, representatives of some districts, towns, and cities of the province introduced the specific tourism potential and strengths of their localities. Along with that, mechanisms, preferential policies to attract tourists as well as invitations for travel companies, units to invest and exploit were also shared at this event./.
Dienbien.gov.vn