Nairobi — The Uganda Tourism Board (UTB) has commenced a tourist roadshow in Kenya, partnering with Kenyan tour operators in a bid to boost intra-African tourism between the two East African countries.
The roadshow taking place at the Sarova Stanley Hotel in Nairobi, from May 23-25 seeks to increase tourist arrivals from Kenya by 50 per cent in 2023.
This initiative comes in the wake of an intensified campaign by UTB to reposition Uganda – The Pearl of Africa’ as a leading tourism destination in Africa under a new brand dubbed “Explore Uganda”.
Kenya is a key tourism source market making up almost half of the African arrivals to the country.
With Kenya’s developed travel trade sector, coupled with its connectivity to the rest of the world, Uganda Travel Trade partners will bank on the roadshow to secure partnerships that increase tourists to Uganda from Kenya.
Over 278 operators from Kenya will create business linkages with 35 operators from Uganda.
Speaking at the launch ceremony, Uganda’s Deputy High Commissioner to Kenya, Evans Aryabaha, hailed the tourism industry as a powerful catalyst that will enhance the bilateral and cultural relations between the two countries.
On her part, Claire Mugabi, UTB Marketing Manager said that Kenya is the biggest source market of tourists in Uganda, and outlined future plans to increase awareness of Uganda as a destination that offers an adventure of a lifetime.
“Our refreshed…
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