an opportunity for mountain tourism

Offering more diverse experiences and investing in talented people will play a key role in helping mountain areas grow tourism in a sustainable and responsible manner.

The 12th World Congress on Snow, Mountain and Wellness Tourism identified key challenges, among them climate change and evolving consumer trends, while recognizing the role tourism can play in the protection of the fragile mountain ecosystem, the building of resilience for mountain communities, and the preservation of the local heritage. 

Five Years of Action  

Held in the framework of the United Nation’s Five Years of Action for the Development of Mountain Regions, the Congress focused on medical and wellness tourism, sustainability, the promotion of premium segments in mountain areas, emerging tourism products and the attraction and retention of human talent. 

Also on the agenda was ensuring the importance of measuring the flow of visitors to mountains, representing the vital step towards unlocking the…