Dr. Jigang Bao has been named as the winner of the 16th Ulysses Prize, awarded by UNWTO for excellence in the creation and dissemination of knowledge in tourism.
As Professor and Director of the Center for Tourism Development and Planning Research at Sun Yat-sen University in Guangzhou, China, Dr. Bao has played an instrumental role in growing domestic tourism in both size and significance and in establishing his country as a leading tourism destination. Alongside his pioneering role in advancing tourism education and research across China, Dr. Bao also serves as the Director of the UNWTO Monitoring Center for Sustainable Tourism Observatories and has been engaged as an expert consultant for numerous destinations and projects, with a particular focus on theme parks, urban tourism and community participation.
Recognition of excellence and leadership
The formal presentation of the Ulysses Prize will be made at the 25th session of the UNWTO General Assembly, to be held in…
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