The UNWTO Global Conference on Wine Tourism has been held for the first time in La Rioja, one of the world’s leading wine tourism destinations, with the focus placed firmly on inclusion and sustainability for local communities and territories.
Paving the way towards inclusive growth, especially in rural areas, requires clear policies and a commitment to embracing digital transformation and innovation. Recognizing this, the Conference brought together key stakeholders and leaders from across the growing wine tourism sector to address priorities including education, skills development and the effective use of data.
Unlocking Excellence in Wine Tourism
The 7th edition of the UNWTO conference welcomed thought-leaders from both emerging and established wine destinations, including Argentina, Armenia, Chile, France, Germany, Portugal, South Africa, Spain, and the United States of America. As well as celebrating the growing interest in wine tourism, the event made clear the…
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