Following a strong 2023, international tourism is well on track to return to pre-pandemic levels in 2024.
According to the first UNWTO World Tourism Barometer of the year, international tourism ended 2023 at 88% of pre-pandemic levels, with an estimated 1.3 billion international arrivals. The unleashing of remaining pent-up demand, increased air connectivity, and a stronger recovery of Asian markets and destinations, are expected to underpin a full recovery by the end of 2024.
Middle East, Europe and Africa performed strongest in 2023
The latest UNWTO World Tourism Barometer provides a comprehensive overview of the sector’s performance in 2023, tracking recovery by global region, sub-region and destination. Key takeaways include:
- The Middle East led recovery in relative terms as the only region to overcome pre-pandemic levels with arrivals 22% above 2019.
- Europe, the world’s most visited region, reached 94% of 2019 levels, supported by intra-regional demand and travel from…
#unwto #travel #traveltrade