UNWTO has launched a new global initiative designed to unite and encourage nations, tourism sector leaders and consumers to be more open-minded when choosing a travel destination.
Announced during the World Tourism Day celebrations in Riyadh, “Tourism Opens Minds” will showcase the powerful role that tourism plays in bridging cultures and promoting a more interconnected and harmonious world. To mark the launch, delegates gathered in Riyadh were presented with a special Pledge calling on them to actively work to promote new and under-appreciated destinations.
Tourism Recovering – But Old Patterns Remain
The ‘Tourism Opens Minds’ initiative extends a compelling invitation for travelers to broaden their horizons and explore the uncharted corners of our world
World Tourism Day 2023 was held as new data from UNWTO underscored the sector’s recovery from the impacts of the pandemic. At the same time, however, research suggests that only a minority of tourists intend to seek out…
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