The 69th meeting of the UN Tourism Regional Commission for the Americas brought together prominent representatives of countries of the region in the Cuban city of Varadero. The meeting addressed the challenges and opportunities of the tourism sector that the region is facing.
The meeting was held in a positive context, as data for 2023 shows an 88% recovery in international arrivals, compared to the results recorded before the pandemic. This percentage translates to 1.3 billion trips globally, which is 34% more than in 2022.
In the case of the Americas, the UN Tourism Secretary-General, Zurab Pololikashvili, highlighted the good figures recorded, which even exceeded the global average: “The region recovered 90% of pre-pandemic levels in 2023. In addition, only four subregions around the world have increased the number of…
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