UN Tourism returned the Annual Investment Congress (AIM) to put the focus on innovation and women’s empowerment, and investments in the Middle East.
The tourism landscape of the Middle East is undergoing a significant transformation, driven by strong government support through economic diversification efforts. Tourism has emerged as a strategic sector offering opportunities for job creation, revenue generation, and sustainable growth. In 2023, the Middle East was leading the sector’s global recovery, being the only region to surpass pre-pandemic levels with arrivals reaching 87.1 million international tourists, 22% above 2019 levels.
The region is also performing well on investments: 254 greenfield projects were announced between 2018 to 2023, representing a total capital investment of USD 15.2 billion, and supporting…
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