UNWTO will work with the Municipality of Thassos in Greece to help the island rebuild its tourism sector in an inclusive way.
The new joint project will focus on two core issues, namely tourism marketing and community involvement in tourism on Thassos. The work is part of a wider focus to place local communities at the centre of tourism policies as the sector’s recovery continues to gather pace.
Marketing Action Plan
As part of the collaboration, UNWTO will work with the Municipality to boost the diversity and resilience of tourism on the island.
- The marketing initiatives for Thassos tourism carried out over recent years will be thoroughly analysed, with key takeaways used to inform future work.
- Both parties will then collaborate on a new Marketing Action Plan. The marketing activity will aim to provide Thassos with a targeted action plan to improve the marketing efforts and initiatives through contemporary and effective marketing tools.
This project is a great example…
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