UN Tourism is to work with the Thassos Municipality of Greece to put people at the heart of work to build greater resilience for the sector on the island.
In partnership with UN Tourism Affiliate Member ICF, the United Nations Specialized Agency will engage with local tourism stakeholders and residents from across the island on a series of Technical Cooperation projects. The collaborative work will focus on several key areas, all designed to accelerate recovery from the impacts of the pandemic on island tourism and on building greater resilience against future shocks.
Promoting Tourism on Thassos
The project’s main scope is to support the tourism recovery efforts of the island of Thassos after the pandemic, through firstly assessing the marketing initiatives of the island of Thassos and its tourism product offer during the pandemic, and then providing recommendations on improvements. The project partners will:
- Assess the effectiveness of marketing initiatives…
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