Undertaken collaboratively by teams from the SHTM’s Hospitality and Tourism Research Centre and the Council, the WTTC–SHTM Global Retail Tourism project offers critical data-driven insights into the key trends, challenges and opportunities shaping retail tourism in the post-pandemic era.
Although travellers collectively spend billions of dollars every year on shopping, to date there has been a lack of an accurate estimate of the contribution of retail tourism to destination economies….
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