Travel executives had grasped that the surprise war in Ukraine dealt Europe an aftershock, interrupting its uplift from the apparent taming of the pandemic. Yet many have sought details on the travel sector’s trajectory.
A clarifying picture of the recovery in bookings surfaced on Thursday at Skift Forum Europe. Attendees at the London event also heard that some travel suppliers, resellers, and destination marketing organizations have become more agile during the past two years — making them better able to respond to volatility.
Skift Research’s Wouter Geerts set the tone for the day while sharing data on the uneven pace of recovery. A spreading performance gap among sectors and markets was clear — which Geerts called “travel’s polarized recovery.”
Bookings remained down relative to the historical pattern, according to January data pulled by Skift Research. In France, future bookings for flights in January were down 57 percent, compared with January…
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