In this piece, we look at some of the key insights we’ve learned from our travel research in 2021, highlighting the trends sweeping the travel and tourism sector during one of its most unpredictable and challenging periods.
Intent for domestic travel in 2021
Data from YouGov Global Travel Profiles, which tracks global consumer sentiment and attitudes towards travel daily across 25 markets shows that between November 2020 and November 2021, intent for domestic trip, for both business and leisure, rose from 51% to 56% among global consumers.
Zooming in to individual markets indicates that during this period, domestic travel intent increased from 37% to 47% in the US (+10), 46% to 51% in the UK (+5) and 54% to 58% (+4) in France.
In the eastern market, intent for domestic travel has been slightly less pervasive. In Australia, where restrictions were tight for most of the year, domestic travel intent saw a 2-point decrease from 59% to…
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